COMMISSIONED Holiday card CLIENT : Colgate-Palmolive
Animated Illustrations for Colgate-Palmolive holiday card 2023
Illustration / Storyboard / Motion Design
The project is one animated end-of-year Holiday card for Colgate-Palmolive. All Colgate employees around the world can share with their family/friends and post on corporate social media channels.
Category: Motion Graphic / Advertisement / Illustration
Date: Dec 2022 Client: Colgate-Palmolive
Agent: Aquent AD: Kayla Risch Animator: Malik Yusuf Illustrator: Li Zhang


Storyborad sketches
Concept: Colgate Family. We see a happy family, decked out in lively New Year celebration apparel and accessories, taking a photo together in their comfortable home. This family have anthropomorphized Colgate products (a Colgate toothpaste tube and Palmolive dishwashing liquid bottle parents, an EltaMD sunscreen bottle child, etc, but the pets are real).